I’m leery about the whole idea of “science communication”. While science communicators generally present themselves as educators, a lot of science communication is at least as much concerned with fostering favourable public attitudes to the quite particular private interests of professional scientists who want more funding for certain types of research, of political organisations who…
A lawsuit claiming defamation by those who criticised a researcher’s published papers is an attempt to influence what people believe about science and must therefore be regarded as a kind of scientific literature.
Tensions over the idea of open science will only resolve themselves when an ‘open’ model of science abandons the idea of authoritative research statements as represented by the ‘scientific paper’ altogether.
… but it doesn’t look like this!
Where writing inspires others to take a closer direct interest in the world for themselves, one might call its effect “beautiful”. Once that has been achieved, whatever residual value remains in the writing might be what we could call literary beauty.